Jobs Tagged "email"

Productboard is seeking a Customer Lifecycle Marketing Manager to lead the strategy and execution of onboarding, activation, and retention marketing initiatives. This includes optimizing the free trial and customer onboarding experience and promoting customer health across thousands of accounts. The goal is to foster loyalty, at scale, within our ever-growing customer base.

Our ideal candidate is passionate about product, user experience, and marketing automation. You will be part of the Marketing organization, reporting to the Director of Lifecycle Marketing and working closely with the Customer Success and Product teams.

We’re looking for an Email Marketing Specialist who will oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination.

What you can expect from the opportunity

• Produce and execute all email and notification campaigns, including building campaigns from templates, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email & notification campaigns on the marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements to drive performance lift.
• Work with designers and content team to optimize email creative and template structure based on best practices.
• Optimize email and notification frequency between program touchpoints to minimize database churn (including marketing campaigns, triggered emails, promotional emails, and transactional emails) and maximize lead generation
• Provide regular campaign performance reports that track key metrics: opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Apply email marketing software (e.g., Iterable, Yieldify) and other tools (e.g., Google Analytics) to maximize results

I'm hiring a freelance writer to come work with me on our two biggest newsletters!

285,000 people read these emails weekly.

Looking for writers who are sharp and have a passion for helping people make money and think differently.